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Nature, animals, and pastel colors are what people are used to seeing in Scandinavian designs. Simplicity is the first impression one gets when looking at a piece and it is not hard to recognize the rough Slavic melancholy and pure Scandinavian mood.

There is one thing people are now becoming familiar with: Combining art, design and fashion. And that is what the Finnish brand IVANAhelsinki offers. Founded by two charming Finnish siblings in 1998, the brand’s designer is Paola Ivana Suhonen and the older sister Pirjo Suhonen is the one who takes care of the business. Luckily I had the chance to get to know them. What Paola told me ‘if you just follow the trends then you are already restricted’ is so right.

They were willing to sell in Istanbul but I have not seen any IVANAhelsinki products in the stores yet.


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